Calling owners of tourism based businesses, join us for this workshop to hear expert predictions on industry growth, marketing and trends post covid in the Midlands region.

The first session will be delivered by Visit Shropshire and provide insight into how Shropshire is capitalising on its recent status as one of ABTA's Top Ten global destinations to watch. This session will also deliver key learnings from research into tourism growth and room provision, does Shropshire need more rooms and if so, how many?

The second session will offer advice in destination marketing delivered by The Creatory, a Tourism PR and Marketing Agency.

The final session is a Q&A with Rob Bebbington, owner of Alderford Lake. Hear his experiences of diversification, from farm to Inflatable Aquatic Park and host of festivals with headline acts.

The floor will be opened up for discussion and CLA participants encouraged to share their own business experiences. 

Agenda
10am Arrival & refreshments 

10.30am Welcome from CLA 

10.35am Speaker: Mark Hooper - Lead at Visit Shropshire and Creative Director of the Creatory, Tourism Marketing and PR Agency; 

To discuss planning and predictions for tourism growth in Shropshire and West Midlands area. 

Trends in marketing accommodation and attractions, what’s new and what should business owners be focusing on? 

11.10am refreshment break 

11.30am WR Partners talk on the impact of a new Government on the tourism industry. 

11.50am Q&A and Group discussion with Rob Bebbington, owner of Alderford Lake, one of Shropshire's leading tourism attractions to discuss tourism market trends, post-covid. A chance for CLA members to contribute and compare their own business experiences. 

12.30pm Lunch & networking 

2pm Depart 

If you have any questions please contact the Midlands office on 01785 337010.