Join us at the 2026 CLA Rural Business Conference, where we will explore how rural businesses can harness the power of storytelling to build stronger brands, influence decision-makers and unlock new opportunities. Hear exclusive audience insights from leading polling and research firm More in Common, alongside senior politicians and industry figures.

Every farm, estate and rural business has a unique and valuable story to tell. Yet in an increasingly complex world, success depends on more than delivering great work. Public perception influences policy, community support can shape planning outcomes, and customers are more likely to buy from businesses they know and trust. The ability to communicate your purpose, impact and ambition has become a vital business skill.

That’s why the 2026 CLA Rural Business Conference will put storytelling centre stage – not as a soft skill, but as a strategic tool for growth. Through expert speakers, practical advice and real-world examples, delegates will gain fresh ideas and actionable strategies to communicate their value more effectively and strengthen their businesses.

Speakers include:

• Emma Fletcher - Innovation Director, Octopus Energy Homes
• Sophie Gregory - dairy farmer, Somerset
• David Harvey - farmer, Hertfordshire
• Ben King - Founder and CEO, Pesky Fish
• Annette Richman - Managing Director, KOR Communications

Whether you’re growing a rural enterprise, developing client relationships or supporting landowners and rural businesses, this is a must-attend event for anyone looking to succeed in today’s rural economy.

Secure your place today and make your story work harder for your business. To book tickets, click on the 'book now' button below.

Any queries, please contact events@cla.org.uk or your regional team.

Please note: We do not issue any physical or digital tickets. You will be sent joining instructions prior to the event, and name badges will be given out on arrival.